Podcasts
of 2005 Chapter Programs
Podcasts
The Philadelphia Chapter is now making available audio podcasts of most programs
following the live event. We'd love to have you attend the programs in person
for the valuable insights from our speakers and the important networking opportunities
with your fellow members, but this service allows you to gain the knowledge
from our programming even when you can't be with us at the event!
For information on
our podcasts, please contact Steve Lubetkin, chapter
webmaster, at 856.751.5491 or steve@professionalpodcasts.com
Click on the Podcast
icon or the highlighted yellow link to download the
program. These MP3 digital audio files can be played
on your computer or downloaded to a digital music device
capable of playing MP3 files.
2005 Chapter Programs
Click
on the Podcast icon or the highlighted yellow link
to download the program. These MP3 digital audio files
can be played on your computer or downloaded to a digital
music device capable of playing MP3 files.
Media Panel
featuring Michael Armstrong, assistant business editor,
and Dan Rubin, Blinq blogger, both from the Philadelphia
Inquirer; Tom McGrath from Philadelphia
Magazine; and Frank Devlin from The Philadelphia
Business Journal. (65.9
mb stereo MP3 file, 48 minutes)
|
Philadelphia Inquirer Blinq
blogger Dan Rubin (far right) reacts to a question
from the audience, while Michael Armstrong of the
Inquirer business section (second from right) looks
on. At left is Tom McGrath from Philadelphia
Magazine, and Frank Devlin from the Philadelphia
Business Journal.
|
| |
Participating in the panel were (from
left): Dan Rubin, author of the Blinq blog for
the Philadelphia Inquirer; Michael W. Armstrong,
Assistant Business Editor, Philadelphia Inquirer;
Frank Devlin, Associate Editor, Philadelphia Business
Journal; Tom McGrath, Editor-at-Large, Philadelphia
Magazine; Jonathan Morein, Senior Account Manager,
Tattar Richards--DBC, who moderated the panel,
and Scott Tattar of Tattar Richards--DBC, president
of PRSA/Philadelphia.
|
|
Some chapter members pictured after the program. |
|
 September
28, 2005: "Check Your Ego at the Door: Tips for
Successful PR and Advertising Collaboration" (Podcast
coming shortly!)
In
this age of integrated marketing and increased emphasis
on results, it is essential for public relations professionals
to work effectively with advertising and marketing
colleagues to plan and implement integrated programs.
This lunchtime presentation will outline effective
tools to expand the role of PR in the marketing mix.
Nancy Bacher Long, president of Dorland Global Public
Relations and Maribeth Roman Schmidt, president of
FCF Schmidt PR will provide practical tips and share
real world successes that you can implement immediately
in your business.
Download the
podcast (71.5 mb, stereo MP3 file. Running time 00:51:45).
Click on the link or the Podcast icon above.
|
Shown
after the September program were (from left): Dana
King, director of marketing, Gregory/FCA, a member
of the PRSA/Philadelphia Chapter board; and panelists
Kristina Broadbelt, group supervisor, Dorland Global
Public Relations; Maribeth Roman Schmidt, president
of FCF Schmidt Public Relations; Kate Shields,
vice president, FCF Schmidt Public Relations, and
Nancy Bacher Long, president of Dorland Global
Public Relations.
|
 |
Philadelphia
Chapter President-Elect Michele Chierici, right,
speaks with Nancy Bacher Long, president of Dorland
Global Public Relations, before the September panel
presentation. |
Past chapter president Lee Marshall of BusinessWire,
right, makes a point to Michael Wood of Exelon/PECO
at the September Luncheon. About 100 chapter
members attended the program. |
 |
May
3, 2005: The growing importance of
multicultural markets and their enormous
buying power - more than $900 billion annually
in the U.S. - represented by African-American,
Hispanic, and Asian consumers. Diversity is a key
strategic goal of the Public Relations Society
of America.
Panelists:
> Marc
Curtis Little, Partner, BrooksLittle Communications,
Jacksonville, FL
> Kenneth Wong, Principal, CIG Asia Ltd/Combined Insurance Group, Philadelphia,
PA
> Rosanna
Fiske, APR, Principal & Partner, Communique Group/Rise
Strategies, Coral Gables, FL
Moderator:
> David
Brown, President/Principal, Brown Partners, Philadelphia,
PA
March
31, 2005: "Taking
Charge of Your Career: Making the Most of Your Opportunities."
Panelists:
Janet Long, Recruiter, President, Integrity Search;
Brian McPeak, Director of Corporate Communications,
Rohm and Haas Company; Mary Kate Breslin, Account Executive,
The Brownstein Group.
|
