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Wednesday, June 25, 2008

PRSA Chair-elect Michael Cherenson interviewed by our July 17 speaker, Peter Shankman

PRSA Chair-elect Mike Cherenson, executive vice president of Success Communications, Parsippany, NJ, was interviewed by Peter Shankman for Peter's "Buy Peter a Sandwich" interview series on PROpenMic.org.

Peter will be PRSA/Philadelphia's luncheon speaker at Positano Coast restaurant in Old City July 17.

Register for the lunch here.

Be prepared to offer to buy Peter a sandwich if you want to be interviewed!

Sunday, June 22, 2008

PRSA/Philadelphia Video Podcast: Media Chameleons: How the Visual News Media is Adapting in the Fast-paced Video World, May 22, 2008

PRSA/Philadelphia and Professional Podcasts LLC present a video podcast program, recording at the Union League Club on May 22, 2008.

In this vidcast, a group of media experts discuss how their jobs have changed and the media has adapted to technology and changes in the news business. The program runs 1 hour 23 minutes, and includes an audience Q&A session.

Panelists

Sarah Glover, Inquirer Photographer
Shawn Sullivan, Courier-Post web content producer
Brian Conley, Alive in Baghdad
Jim Eyles, NFL Films

Moderator:  Cheryl Squadrito, President, Media Friendly Public Relations


 



Produced by Professional Podcasts LLC, Cherry Hill, NJ

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Saturday, June 14, 2008

Keynote about Swarms and Collective Intelligence, Peter Gloor, MIT

Concluding the IAOC Conference in Reykjavik today is Peter Gloor, an MIT professor and chief creative officer of galaxyadvisors researching swarm intelligence and crowdsourcing, using some social network analysis software called CONDOR.

It analyzes the relationships between people and the topics they are discussing in online communications channels, building a map of relationships and connections, and enhancing predictive value of the content.

This has application in business for integrating new employees into the company network.

Complete audio podcast will come in a week or so, thanks to a grant from PRSA/Philadelphia, which is underwriting this coverage of the conference.

UPDATED 6/14/2008: Luc Van Braekel, Belgian blogger and podcaster who helped Philippe Borremans liveblog the conference, has posted a video of Peter's presentation.

Friday, June 13, 2008

June 19th Happy Hour- Hope you are Joining Us!

Hello All,

I wanted to remind everyone that our summer happy hour to celebrate the PRSA Institute participants is taking place next Thursday, June 19th at the Field House in Center City. We have a number of fantastic door prizes for guests and hope everyone can make it! This will be a great event to bring potential new members and show them what a great organization we all belong to. For more information, please visit: https://guest.cvent.com/EVENTS/Register/IdentityConfirmation.aspx?e=002d0979-73c7-416b-a7a7-66b7d2b67f21


Hope to see you all there!

~Molly

International Online Communications

We had a concluding panel before lunch about the international implications for online communications.

Reykjavik, , Iceland - Friday June 13, 2008: IAOC Conference panel on European/US issues of online communications included (from left): Philippe Borremans of Blackline, a Belgian social media consulting firm; Bill Wolff, a professor from Rowan University; and moderator Don Dunnington.

Here's a small video excerpt from the panel. We're producing a full audio podcast of the panel, courtesy of the grant from PRSA/Philadelphia.

 

Effective Tactics During a Product Recall: A Case Study of the Menu Foods Pet Food Recall

Melissa Bass of Rowan University (with microphone) is presenting her Master's thesis research on product recalls. She's a graduate student at Rowan University.

She reviewed the Menu Foods pet food recall and her survey of pet owners about how they got information.

37% of survey respondents were older, yet still went to the Internet for information about the recall. Only 8% were between 18-35, and all used the Internet for their information.

Consumers remain confident in pet food industry. Despite early chaos in the recalls, once consumers were able to get information about specific brands that were affected, it helped alleviate concerns. People did not switch brands. Also, most people used dry foods which were only recalled as a precaution but were not affected by the issue. Small percentage actually didn't use affected brands but cooked their own pet food.

Online Libel and the Court's attempt to apply First Amendment Protection to an Emerging Medium

Joe Basso of Rowan University presented research on efforts to apply First Amendment doctrines to online speech.

False ideas will be discredited by speech that directly rebuts it. Problem is what if the original listener is not online to get the rebuttal.

It almost becomes the ethical duty of the sender of the message to infomr people that thier view is biased, and that readers need to seek out divergent points of view. It's a laissez faire approach to free speech; i.e., we actually have to seek out other opinions.

Cyber SLAPs - Strategic Lawsuits Against Public Opinion. Courts have refused to force disclosure of anonymous bloggers. Come down on the side of the bloggers.

 

Basso discusses paper while Lubetkin live-blogs and podcasts

Reykjavik, , Iceland - Friday June 13, 2008: IAOC Conference Speakers presented papers in the second day of the conference. Joe Basso of Rowan University presented research on online libel and First Amendment issues. Looking on are (from left):  Rick Sykes of Central Michigan University; Keith Brand of Rowan University; and Luc Van Braekel, who was live blogging the conference.

 
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